SEO & tracking
So families and schools find your shop on Google. And so you see how many visits turn into orders.
Updated 9 October 20262 min read
At a glance
- Title and description decide how your shop looks in search results.
- Galleries with children’s photos never reach Google. Pixalo handles that automatically.
- Google Analytics only loads once visitors accept cookies.
Under Settings › SEO you decide what Google shows about your shop.
- 1Meta Title: the blue headline in the search result. At most 60 characters, ideally with your city.
- 2Meta Description: the text below. At most 160 characters, ideally with what families get from you.
- 3Keywords: search terms, separated by commas.
Fields left empty
Without a title Pixalo uses your shop name. Without a description a short default text appears in your shop’s language.
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You do not need to take care of these:
- One address for Google: with a custom domain as primary domain only that one counts. Your shop does not appear twice.
- Sitemap: the home page and all published pages are reported to Google.
- Protected areas: galleries, QR entries, customer account, cart and checkout are blocked for search engines.
- Paused shop: if your subscription ends, Google removes the shop from its index. It returns with the subscription.
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With Google Analytics 4 you see how many visitors come and order. You need your Measurement ID:
- 1In Google Analytics go to Admin.
- 2Under Property open Data streams.
- 3Select your web stream.
- Copy the ID. It starts with G- followed by 10 characters.
- 1GA4 Measurement ID: paste it here. A tick shows the format is right.
- 2Enable tracking: switched off, no Analytics code loads. The ID stays saved.
- 3Tracked Events: page views, product views, cart, checkout and completed orders.
Only with consent
The Analytics code only loads after a visitor agrees in the cookie banner. It never loads on pages with codes, password links or email addresses. Mention Google Analytics in your privacy policy.
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Frequently asked questions
When does my shop appear on Google?
Usually after a few days to weeks. Google Search Console and your sitemap speed it up. The sitemap is at your shop address with /sitemap.xml.
Can strangers find children’s photos through Google?
No. Galleries and QR entries are blocked for search engines and only reachable with an access code.
Can I add other tracking services?
Google Analytics 4 is built into the shop. Other services cannot be added at the moment.
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Pages & menus
Your own pages like imprint or about us, and the navigation.